Chantilly Savonnerie is a Parisian bath and body maison for she who chooses to bathe like royalty. Indulgence crafted as meticulously as the confections of the court of Versailles, for her most intimate secrets and fantasies, for her ever enchanting softness, for the girliest of her dreams.
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A limited edition of Pistachio Royale, Rose Crème and Blue Céleste for Valentine's 2026 and the rose-coloured glasses we wear in love.
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A limited edition of Pistachio Royale, Rose Crème and Blue Céleste for Valentine's 2026 and the rose-coloured glasses we wear in love.
PRIMARY BUSINESS GOALS
Each product is inspired by a bakery treat with a handmade Parisian feel. Brand needs to position itself as the highest form of indulgence while also maintaining the dessert scent story-telling. It should look elegant and expensive while also have a layer of dreamy escapism.
TARGET MARKET CONSTRAINTS
Most whipped lotion brands use food photography and sensory marketing aesthetic to depict indulgence. Metaphors need to be simple enough for audience to grasp at first glance. Needs to sell the 'you are worthy of this expensive indulgence' narrative. Very strong copywriting required to build a world for bathing rituals and embracing softness.
STRATEGIC DIRECTION
Marie Antoinette aesthetic inspired French patisserie world for the minimal elegant packaging design. Design bottle to be Instagrammable in skincare routines, GRWM content and morning Instants. Soap as a status symbol with copywriting leaning into bathing rituals and embracing feminine softness. Nothing should scream, always hold a refined elegance.
