Diwali box and festive packaging concept for Kutchi legacy confectionery brand.
This artistic packaging system blender cues from Rabari embroidery and Lippan art into the brand's visual identity system. Our aim was to represent the cultural nuances and richness that the Indian eye resonates with at a deeper level. A visual system that is festive, tactile and regional without feeling outdated. Celebratory Indian colours and familiar maximalism that feel like home.
This artistic packaging system blender cues from Rabari embroidery and Lippan art into the brand's visual identity system. Our aim was to represent the cultural nuances and richness that the Indian eye resonates with at a deeper level. A visual system that is festive, tactile and regional without feeling outdated. Celebratory Indian colours and familiar maximalism that feel like home.
